UK SEO Stratigist

I am a world-class SEO strategist with 20+ years of success across every layer of search optimisation: from deep technical audits and structured data architecture to large-scale content strategy, UX enhancement, and revenue-focused CRO. I’ve taken brands from zero visibility to market dominance, built sites attracting millions of monthly visits, and driven seven-figure online revenues. My hands-on execution is matched by a proven ability to align SEO with business objectives, delivering growth that is both rapid and sustainable.

I’ve scaled businesses in fashion, beauty, finance, renewable energy, and healthcare. Wins include taking a medical sales site from launch to £6M in sales in one year, creating a high-intent local SEO strategy for Greenman Solar that achieved a seven-figure valuation and exit, and growing a fashion brand to over one million monthly visits. In beauty, I built a platform generating multi-million annual visits and significant affiliate revenue, while maintaining top-five Google rankings for “IFA Manchester” for over 15 years in finance. I have optimised complex e-commerce ecosystems, and built scalable content operations that have thrived through algorithm changes over the decades.

In the corporate and institutional space, I’ve delivered equally strong results. For RDA Accountants in Ireland, I integrated with their business development team for over a decade to create a repeatable, SEO-powered client acquisition model. At the Royal Bank of Scotland, I optimised the analytics divisions assets for clarity and engagement I’ve also created and managed $7,000/month international Meta advertising campaigns, delivering positive ROI for a full year through precision targeting and first class image and video creative.

Leadership has underpinned my career. At Sky, I led a 40+ person team in a high-performance corporate environment, delivering KPIs, creating operational processes, and winning multiple “Team of the Month” awards. As a Google Quality Tester, I improved UX globally by analysing behavioural and heatmap data. My AI-driven SEO research, including building and scaling 10 test sites, reflects my commitment to anticipating industry change and future-proofing strategies. I founded and ran Hot Igloo Web Design for over 22 years, where I built and scaled over 1,000 websites. I now work full time as a consultant SEO strategist for companies across the UK, collaborating with high-performing teams to deliver exceptional growth.