get your website working again!
100% FREE SEO Audit
We’ll run your site through our full SEMrush audit process and give you a clear, actionable report so you know exactly what’s helping, and hurting, your rankings.
What’s Included in Your Free SEO Audit
Be prepared, this is a LONG list!
1. Overall Site Health Score
The SEMrush health score is a single number out of 100 that reflects your website’s overall technical SEO status.
We break down exactly what’s lowering your score and which fixes will boost it fastest. A higher health score means fewer technical barriers between you and higher Google rankings.
2. Errors, Warnings, and Notices – What’s the Difference?
Not all issues are created equal.
We’ll explain which errors are urgent ranking blockers, which warnings are important but less critical, and which notices are “nice to fix” but not urgent. This helps you focus on what will have the biggest SEO impact first, rather than wasting time on low-priority tweaks.
3. Crawlability and Indexation
If Googlebot can’t crawl or index your pages, they might as well not exist. We’ll identify blocked pages, broken sitemaps, robots.txt issues, and wasted crawl budget. Fixing crawl issues makes sure every valuable page is discoverable and able to rank.
4. Broken Links (Internal & External)
Broken links create a bad user experience and waste SEO authority.
We’ll show you every internal link pointing to a missing page and every external link that’s now dead. Cleaning these up improves user trust and keeps Google happy.
5. HTTPS and Mixed Content Issues
Security matters to Google and your visitors.
We’ll check if your SSL certificate is correctly installed, and if your secure pages are loading insecure elements.
Mixed content can cause browsers to flag your site as unsafe — fixing it protects your users and your rankings.
6. Page Speed & Core Web Vitals
Slow sites lose visitors and rankings.
We’ll run a Core Web Vitals check to see if your pages load fast enough, are responsive, and stable as they load.
Better performance improves SEO and boosts conversions.
7. Duplicate Content & Canonicals
Duplicate pages can confuse Google and dilute your ranking power. We’ll identify duplicates and check your canonical tags are set up properly to point search engines to the right version.
This keeps your SEO authority consolidated where it counts.
8. Meta Titles & Descriptions
We’ll scan for missing, duplicate, or overly long meta titles and descriptions. Optimising these improves click-through rates and makes it easier for Google to understand what each page is about.
9. Heading Structure
Headings aren’t just for styling — they tell Google what’s important on a page. We’ll check that your H1, H2, and H3 tags are used correctly and match your target keywords. Better heading structure helps search engines understand your content hierarchy.
10. Image Optimisation
We’ll flag oversized images that slow down your site and missing alt text that hurts accessibility and SEO. Optimising images reduces load times and helps you rank in Google Images.
11. Structured Data
Structured data (schema) helps Google display rich snippets in search results. We’ll show you if you have it, if it’s valid, and how adding it could make your listings stand out with ratings, prices, and other enhancements.
12. Mobile Usability
We’ll check for mobile display issues, clickable elements too close together, and other common problems. A mobile-friendly site isn’t optional, it’s a direct ranking factor.
13. Redirect Chains
Too many redirects slow down your site and waste crawl budget.
We’ll identify long or unnecessary redirect chains so they can be simplified.
14. Thin Content Pages
Pages with very little content rarely rank well. We’ll highlight thin pages and suggest how to expand them so they have a chance to rank competitively.
15. Internal Linking
A strong internal link structure spreads authority throughout your site. We’ll identify orphan pages with no internal links and opportunities to connect related content for better rankings.
READY TO SEE YOUR WEBSITE GROW?
Q: Do you need my login details?
No. We can run the audit without accessing your site’s backend.
Q: Is this really free?
Yes. There’s no cost and no obligation to work with us afterwards.
Q: How long will it take?
Usually 3 to 4 working days, depending on the size of your site.
Q: Do you work with businesses outside Scotland?
Yes. The majority of our clients are not based in Scotland.
Can you help with both local and national SEO?
Yes — we’ve helped clients dominate local searches in small towns and compete for national keywords across the UK.
Why This Audit Matters
By fixing the issues we uncover, you can:
Improve your search rankings without adding new content
Increase your site speed and usability
Make your site easier for Google to understand and index
Protect your site’s authority and security
Key Takeaways
This is a real SEMrush-powered SEO audit — not a generic checklist
You’ll get plain-English explanations for every issue
We’ll prioritise fixes so you can start with the highest-impact changes
No obligation — you can fix them yourself or hire us to do it
Want more SEO advice, then check out our complete UK SEO guide here.