ive your small business marketing the "wow" factor

The "wow" factor: it's that one little thing which sets your business apart from all the rest, and if your marketing doesn't reflect that then you may as well not bother. But how on earth do you get it?

Why the wow factor is so important to your small business marketing

Think of all of the marketing images and literature you're bombarded with on a daily basis: the leaflets, brochures and other junk that drops through your mailbox, the email you receive that's trying to persuade you to buy something you didn't know you needed... The chances are that you view most of this marketing as nothing more than a nuisance, a waste of time. Can you really think of one that made you sit back and say "wow"?

This is what you're up against. When you send out your marketing emails or literature, they're going to be one of the many pieces of mail that your target audience receives that day. How are you going to make sure they stand out from the rest? How are you going to get them noticed? By making sure they have the "wow" factor...

Using targeted messages to add the wow factor to your small business marketing

One of the best ways to give your small business marketing the wow factor (and the edge over all of your competitors) is to make sure it offers your target exactly what they're looking for, at exactly the time they're looking for it. If your target is thinking about buying a website for their small business, for example, and they receive an email or mail shot from you offering website design services, the first thing they'll think is "wow! Just what I was looking for!"

To be able to elicit this response, of course, you need to know your target audience inside out. Marketing rarely works if it isn't targeted. But how do you get to know your target audience? Well, you need to do your research. Market research can tell you everything about your target group from which newspaper they read to where they buy their clothes and how often. Only when you really know your target group can you appear to read their mind by knowing exactly what they're looking to buy next.

Other ways to give your marketing the "wow" factor:

Know what your unique selling point is.
Make sure it really is unique: which other businesses do what you do? How can you do it better?
Use testimonials to help convince your audience that your marketing really is worth paying attention to.
Choose an attention-getting design for your marketing literature, so that your reader is drawn in and persuaded to read the rest.

Need an internet marketing idea? The Hot Igloo Marketing Division can help.

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