bullet pointhy you need unique website articles


There are a huge amount of article distribution sites out there which allow you to use pre-written articles for free.

So why should you pay us to write your articles from scratch?

For one good reason: if your website content isn't unique it can harm your search engine ranking.

Search engines like Google reward sites with unique content - and penalise sites without it. You can easily pick up a whole batch of free articles from an article distribution site - but so can everyone else. What you end up with is website content which is duplicated on a number of other sites (not least the distribution site you got it from) - and that's bad news for the search engines.


bullet pointThe importance of unique, frequently updated content

The websites which rank highest on Google are the ones with useful, informative, keyword-rich content which is frequently updated.

If you use recycled articles which appear all over the web, you're doing your website a disservice - and putting your page rank at risk.

It's not just search engines which don't like generic content, though: visitors don't like it either. The problem with free articles is that they're not written with your site in mind; they don't emphasise the benefits of your business, or link to other pages in your site. Custom articles do.

There's one other big reason why free articles should be avoided:


bullet pointUsing free articles on your websites sends traffic to your competitors

If you take a free article from a distribution site, the condition of use is that you must also publish the author's biography, which is attached to the article and which normally includes a link to their website.

In most cases, the articles most relevant to your business and website will be articles which have been authored by people in the same business as you - your competitors in other words.

Clearly the last thing you want to do is to advertise your competitors' websites on yours: yet another argument for only using custom-written content.

bullet pointOrder custom articles now.
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