hat is Search Engine Optimisation?

In simple terms, Search Engine Optimisation (or SEO as it's often known) is about getting your website listed on the major search engines : Google, MSN, Yahoo et al.

Why do you need to get listed?

Many people who buy themselves a website concentrate solely on the site itself. What they seem to forget is that unless you can find a way to attract visitors to your website, you may as well not have one.

There are lots of different ways to drive traffic to your website. You can put your URL on your business card, on your letterhead, in your adverts, on your Christmas cards. You can paint it on your car, your house and your dog.

We'd advise you to do every single one of these things. (Well, OK, maybe not the dog...) But by far the most effective method of driving traffic to your site is to get yourself listed in the search engines.

What does a search engine listing do for you?

Let's say you have a website design business based in West Lothian, Scotland. What a good search engine listing means is that every time someone searches for "website design West Lothian", your website should show up.

When this happens, you start to receive targeted traffic- i.e. visitors to your website who are already interested in the service you provide, and who are looking for a business just like yours. That's the best kind of business lead you can get.

How do you get listed in search engines?

Of course, there has to be a catch. The catch is that for every person who searches for "website design West Lothian", there are a few dozen firms competing for the top search engine listings. Getting ranked in Google isn't easy. It takes time, effort, and, above all, patience.

Click here to find out how it's done...

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