ebsite copywriting

Writing for the web is different from any other kind of writing you can do.

Why?

Well, people read differently on the web. Rather than reading every single word on the screen, they tend to skim - focusing in on the parts of the text they think are important.

When you write for the web, then, you need to write differently, too. You need to get your message across as clearly and creatively as possible - and make it interesting enough to make people want to read it.

What makes good website copy?

People use the web primarily to find information. They don't want to have to scroll through pages of text to find what they're looking for. They want you to cut right to the chase. So let's do that...

Your website copy needs to be:

Clear
If they can't understand it, they won't bother to read it. Use plain English all the way.

Concise
Get straight to the point, without waffle.

Laden with benefits
Website visitors aren't interested in "features" - they want to hear about benefits. Use your copy to tell what your business can do for them.

Persuasive
The last thing you want is for people to read your text and then surf on. Make your copy a call to action - persuade them to do something now to contact you.

Keyword rich
Last but not least, if you're interested in optimising your site for the web, you'll need to make sure that your copy contains the right keywords, in the right density, to succeed.

If you can write this kind of copy yourself, then you don't need us. If you'd like some help, then ask us for a quote.

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