reate your own email newsletter

Sending a regular email newsletter to your clients can be an excellent opportunity to promote your business, carry out market research, and build your own opt-in email marketing list. If your newsletter is successful, you can even create a residual income from your business by selling advertising space in it.

Unlike a printed newsletter, an email newsletter is cheap to produce and distribute - and if you let us do it for you, it doesn't even have to take up any of your time.

What does an email newsletter do for your small business?

Plenty! An email newsletter:

Helps establish you as an expert in your industry.

Builds confidence in you, and in your business.

Helps you communicate with your customers without using "report speak" or hiding behind a corporate image - which helps to build trust.

Allows you to create your own, opt-in email list, which can help boost your future marketing.

It lets you target your marketing to the people who are most interested in what you have to say.

Why email newsletters are the most popular form of internet marketing

All of the above reasons help explain why so many businesses are now using email newsletters as part of their marketing campaigns. There are, of course, other reasons:

An email newsletter is cheap - you have no printing costs, and no distribution.

An email newsletter is highly targeted.

An email newsletter is a subtle form of marketing, which can be hugely effective.

At Hot Igloo we can assist with both design, copywriting and distribution of your email newsletter. Please contact us for a quote.

To see an example of the type of newsletters we create, why not sign up for the Hot Igloo Newsletter?

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