bullet pointow does SEO (search engine optimisation) work?

The first thing you need to know about search engine optimization is that it's not an exact science. There are many different methods of getting your website ranked on Google and the other search engines, and those methods are changing all the time.


bullet pointSearch Engine Optimisation Tip 1: keywords

Think about which words you'd expect people to type into a search engine to find your website.

If you want your site to appear when someone types in these search terms you need to make sure you include these words and phrases in the copy on your site. What's more, you need to put them in your titles, in your headlines, and in your links.

bullet pointSearch Engine Optimisation Tip 2: meta tags

Meta tags are part of the coding of your website, and they tell the search engines what your site is about. To make sure your site ranks well for the keywords you've selected, you need to make sure you include these keywords in your meta tags.

bullet pointSearch Engine Optimisation Tip 3: inbound links

Think of the search engine you're trying to get listed in as a popularity contest. The more "votes" you get, the higher your site will rank. In this context, a "vote" isSearch Engine

bullet pointSearch Engine Optimisation Tip 4: compatibility

The World Wide Web Consortium lays down standards for website design. Compliance with these doesn't guarantee your search engine ranking, but it certainly helps.

bullet pointSearch Engine Optimisation Tip 5: unique content

When it comes to website development, content really is king. If you have a high quality website with useful content, it will eventually get listed on the search engines. You need good, unique content, though. If you use the same content as everyone else, your search engine ranking will suffer.

bullet pointSearch Engine Optimisation Tip 6: frequent updates

Google also likes its content fresh. That means that you need to think about updating your website as often as possible: a frequently updated sight will rank higher than a static one.

How can Hot Igloo help you with search engine optimization?
Click here to find out more about SEO...
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