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Pagerank is a ranking system that the Google search engine uses to give a score to each website it knows about. When Google indexes a website, a formula (algorithm) is applied which works out a score between one and ten.

There is a huge amount of detail to this simple scale, and understanding it is made even harder given the secrecy with which Google likes to cloak its algorithm.

It's important to note that most of what we know about pagerank is speculation, as Google have never confirmed how pagerank is calculated. These, however, are the widely accepted "facts" about this ranking system:
  • In general, the more links that point to your website, the higher each page's PR(page rank) will be.
  • The most important factor in PR is the number of link backs you have.
  • These links are assigned different values of importance.
  • The longer your site has been online, the more likely you are to have a higher page rank.
  • A webpage with no text content will negatively effect on its page rank
  • If you break the Google rules they may reduce your PR - or ban you from the search results altogether.
  • Each page of your web site can have a different pagerank.
  • If the amount of inks leading back to your site don't grow over a long period of time, your page rank can reduce.
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